Not a Screen. But A Snellen Chart.
In 2008, I began my Bachelor's in Optometry. The family business gave me my foundation. Design gave me my direction. Those four years of studying how the human eye works — how it sees, scans, and interprets the world — quietly shaped every design decision I make today.


Second Year Changed Everything
I was introduced to colour theory and visual acuity — how the eye scans, what it notices first, what causes fatigue. We hand-drew anatomical diagrams from memory. I didn't know it then, but I was already training as a designer.
The Nerve Loop
If there's a block anywhere in the nerve loop, the end experience breaks. One friction point, one misaligned label, one confusing button — and the whole experience collapses. Human anatomy and UX follow the exact same rules.


Design Clicked
Optometry taught me that good design isn't about what looks beautiful. It's about what the eye and the brain can process without effort. That's the sensitivity I bring to every interface I design. And I haven't looked back since.
Services That I Offer
Product & UX Design
Website Design
Design Systems
Motion Graphics
Brand Identity
Research & Strategy
Creative Direction
Framer Development
UI Animation
UX / UI Audits
Designs that Move the Needle
A complete list of websites and digital products I've designed and helped build. Click any to visit.
Siddhesh Salvi Films

Lux Eye Spa

Mission GPS

Venus Games & Electronics

Wisewings Education

Bighunt Marketing

Meesa.ai

Extension Architecture

London Design & Build

DZ Construction

Noosom Diary

My Visual Diary






