VISUAL & WEB DESIGNER

The designer behind the work, & the story behind the craft

Blending optometry, strategy, and visual instinct into interfaces that simply work.

• The Story

Not a Screen. But A Snellen Chart.

In 2008, I began my Bachelor's in Optometry. The family business gave me my foundation. Design gave me my direction. Those four years of studying how the human eye works — how it sees, scans, and interprets the world — quietly shaped every design decision I make today.

UI UX Designer, Ahmedabad

Started In Optometry, 2008

Visual Design Foundations

Colour theory & visual acuity

• the shift

Second Year Changed Everything

I was introduced to colour theory and visual acuity — how the eye scans, what it notices first, what causes fatigue. We hand-drew anatomical diagrams from memory. I didn't know it then, but I was already training as a designer.

• The realization

The Nerve Loop

If there's a block anywhere in the nerve loop, the end experience breaks. One friction point, one misaligned label, one confusing button — and the whole experience collapses. Human anatomy and UX follow the exact same rules.

UX Design Thinking

Where anatomy met interface design

Freelance UI UX Designer

Designing since 2020

• today

Design Clicked

Optometry taught me that good design isn't about what looks beautiful. It's about what the eye and the brain can process without effort. That's the sensitivity I bring to every interface I design. And I haven't looked back since.

MY tools